Big Mistake? The Airline That Had To Redesign Its Loyalty Program Months After Overhauling It

Simple Flying

Back in September 2023, Delta Air Lines introduced a controversial overhaul to its loyalty program, SkyMiles. Instead of earning based on miles, elite status was bestowed on customers through their spending alone, much of which had to be through credit cards. The changes made it far harder to achieve a high SkyMiles status.

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