Is This World-Class Airline Also The World’s Worst Investor?

Simple Flying

The airline industry is filled with failed mergers, disastrous equity partnerships, and strategic investments that looked brilliant in a boardroom but collapsed in reality. Swissair had its “Hunter Strategy” which imploded spectacularly. Etihad Airways lost billions trying to build an “equity alliance.” Even some of the world’s best-run airlines have repeatedly discovered that buying stakes in other airlines is far harder than operating their own.